This program is designed for search and
rescue professionals and/or organizations that frequently work with the
media. This program should be of the greatest value to an experienced rescuer, as these SAR
professionals make the most qualified media specialists.
At the conclusion of this program, students should be able to:
- Understand the role and qualifications of a Public Information Officer
- Identify several key ways to communicate information to the media, and,
- Understand essential elements of media relations during an incident.